Pret-à-Porter · 2024 · New York
House of Petal — Resort
“Pret-à-porter embroidery, developed at couture standard.”
Category
Pret-à-Porter
Year
2024
Duration
6 months
Pieces
24 SKUs
The Brief
A New York house wanted couture-grade embellishment on their resort line — but at production scale. We re-engineered three signature motifs to be hand-finished in under four hours each, holding the original sample's hand-feel through 240 pieces.
Techniques Developed
- 01Bead-on-thread embroidery, scaled for production
- 02Laser-cut silk floral appliqué
- 03Heat-set crystal placement (custom tooling)
Materials
- — Crepe de chine
- — Mulberry silk organza
- — Preciosa crystals
- — Glass bugle beads
In Their Words
“We have never seen ready-to-wear embellishment hold this kind of integrity across a full collection.”
— Head of Production, House of Petal
